SuitUp x The TJX Companies
Partner Objective
TJX came to SuitUp to create a custom and virtual event for their remote-first team.
Program Summary
In 2021, SuitUp facilitated a 3-day virtual business competition for TJX volunteers and students from Lehigh CTI. The business challenge was to create a new logo and internal launch experience for TJX’s Enterprise Business Technologies Team that embraced their vision and core themes. Students worked through the design, marketing, and strategy of their ideas before pitching them live to a panel of judges for a cash prize. Team 3 took home the win with their “Light Up The World” idea!
Success Metrics
Achieved Objective
Participating in a SuitUp competition gave our students an opportunity to see different departments and opportunities that exist within a company as large as TJX. Volunteers and executives at the company were able to see the power of virtual programming in reinvigorating employee engagement, all the while making an impact on students. TJX has continued to work with SuitUp annually since 2020 and engaged in over 15 virtual competitions.